Which of the following best describes you? 

  1. Each week, I scramble to get my post out.

  2. I rarely know what I’m going to post next and often post first and second drafts.

  3. I try to give “value” by posting as much as possible.

  4. My approach to posting on Substack is perfect and never stressful, I always produce top-quality posts that rival the best writers on the platform, and my posts defy subscription fatigue and always will.

If you chose d, you’re dismissed. 

If not—even if a, b, or c doesn’t describe you—it’s time to evaluate and refresh your editorial calendar, i.e., 

  • your posting schedule, 

  • your connection with your subscribers, and 

  • how to assess the value of what you’re posting.

Because an editorial calendar is so much more than topics and dates on a timeline. 

You’ll come away from this workshop knowing why you post what you post and more confident in your Substack and with an editorial calendar that reflects both.

What we’ll cover:

  1. The reality of subscription fatigue and how often you really need to post

  2. How to create a Substack editorial calendar that works for, not against you and your subscribers

  3. How to repurpose content on Notes without feeling lame

This is so important. We’ll look at how to create an editorial calendar on Substack. Strategies that may work on other platforms don’t apply. A one-size-fits-all approach doesn’t either. 


What qualifies me to teach this workshop?

(You should ask this of everyone you work with!)

The guidance I give you is based on the advice Substack gave me. No marketing tricks. No gimmicks. 

I also share with you my experience as 

  • the creator of two bestselling, featured Substack publications (Writers at Work with Sarah Fay and Cured: The Memoir); 
  • an author at HarperCollins; 
  • a member of Substack’s Product Lab; 
  • a former advisory editor at The Paris Review; and 
  • a creative writing professor at Northwestern University.

No one else has the relationship with Substack that I do and specializes in the unique nature of the platform, how it can be used to earn an income, and how it complements all aspects of your career.