Feeling lost or stagnant on Substack?

Whether you're just starting out or struggling to grow, Substack can be overwhelming.

You have so much to share, but building an audience feels like an uphill battle.

I get it. 

Substack's potential is huge, but unlocking it isn't easy.


  • Create

    Design your Substack for Growth

  • Attract

    Turn subscribers into devoted fans

  • Grow

    Tap into Substack's income potential

In four transformative sessions, you will:

  • Design a Substack that truly represents you

  • Craft content that turns readers into devoted fans

  • Master growth strategies that actually work

  • Transform your passion into income

Get ahead fast on Substack

Buy the course

How I've helped hundreds of my private clients:


Working with me, my client, Kate Hill, increased her revenue from $21,000 to $26,000 in a little over a month.

My client Jeannine Ouellette increased her paid subscribers from 560 to over 1000 in just 70 days.


You will earn back the price of this course in just 5 paid subscribers

Buy Now

This course is for you if...

  • You're new to the platform and want to get started right

  • You've been on the platform for a bit but still aren't getting traction

About Sarah Fay, your Substack expert

This blueprint is also what I used to gross $100k in ten months.


I bring you my expertise as:

  • The creator of two bestselling, featured Substack publications
  • An author at HarperCollins
  • A member of Substack’s Product Lab
  • A former advisory editor at The Paris Review 
  • A creative writing professor at Northwestern University
  • Someone the people have called the "Substack ambassador"

Get ahead on Substack fast.

Enroll today

What people are saying...

“I highly recommend Sarah for anyone serious about building their newsletter with more joyful ease and less frustration. Sarah is brilliant and knows Substack inside out.”

Jeannine Ouellette, Writing in the Dark

“Within 24 hours of executing Sarah’s suggestions, my subscription base expanded to include countless new readers who not only pressed the “subscribe” button but also took the time to engage with the material and write encouraging and insightful comments on the posts. ”

Kimberly Warner, Unfixed

“Before I signed up with Sarah, I was clueless about how my posts were landing on Substack. She is a superb teacher. The result has been an improvement in the quality of my posts and a surge in subscribers. I'm also having a lot more fun as a Substack writer. ”

David Roberts, Sparks from Culture

Your Course Curriculum

  • Session 1: Craft Your Substack Identity

  • Session 2: Ignite Your Subscriber Growth

  • Session 3: Captivate Your Audience

  • Session 4: Substack Notes and Growth Unleashed