Thank you for your interest!

The Substack Success online course is closed.

Feeling lost on Substack?

Substack can be overwhelming.

You have so much to share, but building an audience feels like an uphill battle.

I get it. 

Your potential on Substack is huge, but unlocking it isn't easy.


This course is for you if...

  • You're new to the platform and want to get started right

  • You've been on the platform but still don't understand how to make it work for you

In 4 transformative sessions, you will:

  • Design a Substack set up to grow—financially, professionally, and creatively

  • Learn what content works on Substack and will turns your audience into devoted fans

  • Explore the paid strategies that work (including the 9 proven things people will pay for)

  • Access the key Substack growth strategies

  • Create

    Set up your Substack for Growth

  • Attract

    Know the value you offer and how to communicate it to get subscribers

  • Earn

    Tap into Substack's income-generating potential

About Sarah Fay, your Substack expert

I bring you my expertise as:

  • The leading Substack Growth Strategist
  • The creator of two bestselling, featured Substacks
  • The founder of Substack Writers at Work, a Top 3 bestselling Substack, globally
  • A mentor to thousands of Substack writers
  • An award-winning, bestselling author at HarperCollins (Pathological: The True Story of Six Misdiagnoses)
  • A freelance writer at The New York Times, The Atlantic, et al.
  • A literary scholar with an MFA, MA, PhD
  • A member of the faculty at Northwestern University
  • A former advisory editor at The Paris Review
  • A Substack writer with 29,000+ active subscribers
  • The go-to Substack expert


This blueprint is also what I used to gross $100k in ten months.


How I've helped hundreds of my private clients:


Working with me, my client, Kate Hill, increased her revenue from $21,000 to $26,000 in a little over a month.

My client Jeannine Ouellette increased her paid subscribers from 560 to over 1000 in just 70 days.


What students are saying:

5 star rating

A fantastic course for writers on Substack

Allison Conway

Really helped me understand Substack as a landscape, how to navigate it, and where my writing fits into the "ecosystem" here. Highly recommend if you want to pursue writing here with a bit more structure and focus. Thank you, Sarah Fay!

Really helped me understand Substack as a landscape, how to navigate it, and where my writing fits into the "ecosystem" here. Highly recommend if you want to pursue writing here with a bit more structure and focus. Thank you, Sarah Fay!

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5 star rating

Getting traction on substack

Carlyn MontesDeOca

I found this course very well put together. Lots of important info! Glad to have this resource as a guide.

I found this course very well put together. Lots of important info! Glad to have this resource as a guide.

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What people are saying...

“I highly recommend Sarah for anyone serious about building their newsletter with more joyful ease and less frustration. Sarah is brilliant and knows Substack inside out.”

Jeannine Ouellette, Writing in the Dark

“Within 24 hours of executing Sarah’s suggestions, my subscription base expanded to include countless new readers who not only pressed the “subscribe” button but also took the time to engage with the material and write encouraging and insightful comments on the posts. ”

Kimberly Warner, Unfixed

“Before I signed up with Sarah, I was clueless about how my posts were landing on Substack. She is a superb teacher. The result has been an improvement in the quality of my posts and a surge in subscribers. I'm also having a lot more fun as a Substack writer. ”

David Roberts, Sparks from Culture