May 30 - June 21

Fridays, 12 - 2 PM CT
Limited space available

Enroll now

Master the art of building a successful Substack with effective strategies, real-time tech labs, and personalized feedback to attract and retain subscribers.


  • Live weekly teaching sessions where you work directly with the strategist behind hundreds of bestselling, featured Substacks


  • Tech labs where you master Substack's growth tools in real time, eliminating frustration


  • Step-by-step guidance to create a Substack that attracts and retains subscribers


  • Small-group sessions where you get personalized feedback on your specific challenges


  • The exact growth strategies that have helped thousands of writers and creators build bestselling, featured Substacks


  • Weekly Q&A sessions to solve your challenges as they arise

This is the same process I reserve for my private clients

📈 Using my proprietary Substack Growth System:

Kate Hill increased her revenue from $21,000 to $26,000 in just 6 weeks.

Jeannine Ouellete’s paid subscriptions (at $50/year) increased from 560 to 953 in 70 days.

David Roberts became a featured Substack, a Substack bestseller, and grew by 4000 subscribers in just one year.



What students are saying...

“Sarah knows what works and freely shares this with her students! ”

Mary Hickman, poet

“I'm seeing daily subscribers and follower increases. ”

Linda Naylor, CEO

“This Substack training has brought me closer to my goal by giving me the clarity, structure, and confidence to grow my audience authentically. I now have a clear strategy to engage readers, drive conversions, and position my newsletter as a powerful platform for impact, all while staying true to my voice. 🚀”

Marni Battista, coach

In 5 weeks, you'll build a foundation for lasting success:

  • Week 1: Discover Your Substack DNA


    ● Learn how your talents and expertise will work on the platform
    ● Position your work to attract subscribers
    ● Master the tools that drive sustainable growth

  • Week 2: Build Your Paid Strategy


    ● Learn the 3 paid strategies that work on Substack
    ● Design an offering subscribers want
    ● Create a pricing structure that supports long-term growth

  • Week 3: Build Community


    ● Transform Notes into your most powerful growth engine
    ● Build genuine connections that amplify your reach
    ● Use Substack's recommendations features to grow organically

  • Week 4: Get Engagement


    ● Lay the foundation for an engaged, loyal readership
    ● Take advantage of Substack's community features, like chat
    ● Learn to engage readers through comments and discussions

Get access to the leading Substack Growth Strategist

● Substack Strategist
● Creator of two bestselling, featured Substacks
● Founder of Substack Writers at Work, a top-3 bestselling, featured Substack, globally
● Mentor to thousands of Substack writers and creators
● Award-winning author at HarperCollins
● Freelance writer at The New York Times, The Atlantic, et al.
● PhD, MA, MFA
● Northwestern University faculty
● 35,000+ active subscribers
Enroll now
Substack strategist Sarah wearing a blue sweater and smiling

THE EXPERIENCE

  • The Substack Strategy Framework: Master the strategies that have helped thousands of writers and creators build successful Substacks through hands-on practice.

  • Tech Labs: Set up and use Substack's tools and features. Get your specific questions answered in real time.

  • Breakout Sessions: Connect with fellow Substackers in your niche. Workshop ideas, get feedback, and build relationships that support your growth.

“Sarah is brilliant and knows Substack inside out.

She also listens deeply and gets to know you and your goals for your newsletter, both short and long-term. Sarah helped me grow not just faster, but better by encouraging me to align every aspect of my Substack.”

Jeannine Ouellette, "Writing in the Dark"

“Before Sarah, I was clueless about Substack.

Sarah taught me three things that have been invaluable: 1) how to present myself on Substack in order to attract new subscribers and make their onboarding a good experience; 2) how to organize my posts to correspond with how people read on Substack; 3) how to use the power of Notes effectively.

The result has been an improvement in the quality of my posts and a surge in subscribers. I'm also having a lot more fun as a Substack writer. She is a superb teacher.”

David Roberts, "Sparks from Culture"

“Sarah paid for herself before we met. I made a thousand bucks before I bought a session. What she does is so valuable. And I'm just so grateful.

I'm getting traffic. I have a bunch of followers now. It's all because of Sarah.

I came to her work and I was like, 'I get this, I understand what I'm doing.' Sarah spelled it all out for me.”

Cassidy Frost, "Dedicate Your Life to Music"
Sarah Fay (MFA, MA, PhD) turns overwhelmed writers and creators into confident Substackers.

As the founder of Substack Writers at Work and mentor to thousands of writers, she combines deep platform knowledge with practical strategies that get results.
Her clients include award-winning journalists, bestselling authors, thought leaders, and influencers.

As the creator of two bestselling, featured Substacks and an award-winning teacher at Northwestern University, she's widely regarded as the go-to Substack expert. Her singular approach combines platform-specific strategies with professional and personal growth, enabling her clients and members to produce their best work, have a platform, and earn the income they deserve doing work they love.
Enroll today *Limited space available
Substack strategist Sarah wearing a grey dress and smiling