April 5, 2025

12 PM - 3 PM CT

I sold 600 copies of my memoir Pathological in just one month using these strategies—more than my entire hardcover print run.

This 3-hour masterclass will show you how to:

  • Transform your Substack into a powerful book marketing engine
  • Drive significant sales for your backlisted titles (books published more than 3 months ago)
  • Implement specific strategies that could help you hit bestseller lists
  • Build a community of superfans who buy everything you write

+ Get access to a panel of publishing experts

Join our conversation with industry insiders:

  • Larissa Salazar (Book Launch Strategist, Brand Builders Group)

  • Maria Whelen (Agent, Inkwell Management)

  • Will Anderson (Senior Editor, Penguin)

  • Brooke Warner (Publisher)

They’ll share insider knowledge on publicity strategies and the future of publishing and answer your most pressing questions.

$185
Limited space available

I’ve made this very affordable so more authors can attend (value: $385)

What participants are saying...

“This is exactly the kind of workshop I’ve been waiting for. So many author marketing trainings ignore Substack or treat it like just another email list. But this approach—using it to relaunch a backlisted book and build long-term superfans—feels fresh, smart, and actually doable.” 

—Anton, Permission to be Powerful

Sarah Fay (MFA, MA, PhD)



Leading Substack Growth Strategist

Bestselling author at HarperCollins

Ph.D., M.A., M.F.A.

Award-winning professor

Creative Writing faculty at Northwestern University

Freelance journalist at The New York Times, The Atlantic, et al.

Creator of two bestselling, featured Substacks

Director of Substack Writers at Work, the #2 Substack in Literature

Mentor to thousands of writers on Substack and beyond

“Working with Sarah has been my secret weapon for my writing. And I had so much fun doing it. I walked away from every meeting knowing how I wanted to improve and excited to work. I feel more confident in my writing and I know how to continue improving as a writer. I can honestly say she sped up my learning curve by years.”

Latham Turner

“She is the best teacher I’ve had. Sarah helped me find my writing groove. I continue to work with Sarah because she continues to make me better. She is a superb teacher.”

David Roberts

“Sarah's feedback was just the perfect combination of practical and validating. She never made me feel like an amateur and for that I am really grateful.”

Cassidy Frost, "Dedicate Your Life to Music"

FAQs

To have all your lingering questions answered go here.