This workshop will guide you through defining your niche and identifying your target audience, two crucial elements for Substack success. 

What you’ll accomplish:

  • Uncover your unique audience (and message), creating a platform where your work truly resonates and reaches those who need and want it most

  • Craft a clear vision of your ideal subscriber, allowing you to build genuine connections and a loyal, engaged audience

  • Refine your niche through interactive exercises, plus test your niche and get feedback in breakout rooms, setting the foundation for a successful Substack

Join me to learn practical strategies to focus your content, connect with your ideal readers, and stand out in the crowded sea of Substacks.

Find your people on Substack...

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About me


In a nutshell, I’m 

  • the creator of two bestselling Substack publications, 

  • a Substack Product Lab member, 

  • a private Substack Strategist, 

  • an award-winning HarperCollins author, 

  • a former advisory editor at The Paris Review

  • a freelance writer for The New York Times, etc., and

  • a member of the creative writing faculty at Northwestern University.

Most of all, I'm a lover of all things Substack. 

I'm deeply invested in helping you use the platform to achieve your financial, professional, and personal goals.