Join now

January 3‒January 31

Fridays 12:30-3:30 PM ET


Replays of live sessions available

Get access to the leading Substack Growth Strategist

● Creator of two bestselling, featured Substacks
● Founder of Substack Writers at Work, a Top 3 bestselling Substack, globally
● Mentor to thousands of Substack writers and creators
● Award-winning author at HarperCollins
● Freelance writer at The New York Times, The Atlantic, et al.
● MFA in Creative Writing, PhD in Literature
● Northwestern University faculty member
● 26,000+ active subscribers
Substack strategist Sarah wearing a blue sweater and smiling

This January: Get traction on Substack 


  • Live weekly teaching sessions where you work directly with the strategist behind hundreds of bestselling, featured Substacks


  • Tech labs where you master Substack's growth tools in real time, eliminating frustration


  • Step-by-step guidance to create a Substack that attracts and retains subscribers


  • Small-group sessions where you get personalized feedback on your specific challenges


  • The exact growth strategies that have helped thousands of writers and creators build bestselling, featured Substacks


  • Weekly Q&A sessions to solve your challenges as they arise

THE LIVE EXPERIENCE

Each Friday, you'll join a dynamic 3-hour session that includes:

  • Live Teaching: Master the strategies that have helped thousands of writers and creators build successful Substacks through hands-on practice.

  • Tech Labs: Set up and use Substack's tools and features. Get your specific questions answered in real time.

  • Breakout Sessions: Connect with fellow Substackers in your niche. Workshop ideas, get feedback, and build relationships that support your growth.

This is the same process I reserve for my private clients

📈 Using my proprietary Substack Growth System:

Kate Hill increased her revenue from $21,000 to $26,000 in just 6 weeks.

Jeannine Ouellete’s paid subscriptions (at $50/year) increased from 560 to 953 in 70 days.

David Roberts became a featured Substack, a Substack bestseller, and grew by 4000 subscribers in just one year.



In 5 weeks, you'll build a foundation for lasting success:

  • Week 1: Discover Your Substack DNA


    ● Learn how your talents and expertise will work on the platform
    ● Position your work to attract subscribers
    ● Master the tools that drive sustainable growth

  • Week 2: Build Your Paid Strategy


    ● Learn the 3 paid strategies that work on Substack
    ● Design an offering subscribers want
    ● Create a pricing structure that supports long-term growth

  • Week 3: Build Community


    ● Transform Notes into your most powerful growth engine
    ● Build genuine connections that amplify your reach
    ● Use Substack's recommendations features to grow organically

  • Week 4: Build Community


    ● Lay the foundation for an engaged, loyal readership
    ● Take advantage of Substack's community features, like chat
    ● Learn to engage readers through comments and discussions

  • Week 5: Launch for Success


    ● Execute a launch or relaunch that typically drives 2-3x subscriber growth
    ● Position your Substack for long-term success

“Sarah is brilliant and knows Substack inside out.

She also listens deeply and gets to know you and your goals for your newsletter, both short and long-term. Sarah helped me grow not just faster, but better by encouraging me to align every aspect of my Substack.”

Jeannine Ouellette, "Writing in the Dark"

“Before Sarah, I was clueless about Substack.

Sarah taught me three things that have been invaluable: 1) how to present myself on Substack in order to attract new subscribers and make their onboarding a good experience; 2) how to organize my posts to correspond with how people read on Substack; 3) how to use the power of Notes effectively.

The result has been an improvement in the quality of my posts and a surge in subscribers. I'm also having a lot more fun as a Substack writer. She is a superb teacher.”

David Roberts, "Sparks from Culture"

“Sarah paid for herself before we met. I made a thousand bucks before I bought a session. What she does is so valuable. And I'm just so grateful.

I'm getting traffic. I have a bunch of followers now. It's all because of Sarah.

I came to her work and I was like, 'I get this, I understand what I'm doing.' Sarah spelled it all out for me.”

Cassidy Frost, "Dedicate Your Life to Music"
Sarah Fay (MFA, MA, PhD) Sarah Fay turns overwhelmed writers and creators into confident Substackers.

As founder of Substack Writers at Work and mentor to thousands of writers, she combines deep platform knowledge with practical strategies that get results.
Her unique teaching approach has helped writers at every level build sustainable newsletters with engaged, loyal readerships.

Substack Writers at Work is a bestselling, top-3 Substack community with over 26,000 members.


Her clients include award-winning journalists, bestselling authors, thought leaders, and influencers.

As the creator of two bestselling, featured Substacks and an award-winning teacher at Northwestern University, she's widely regarded as the go-to Substack expert.

Sarah is also an award-winning author published by HarperCollins, a freelance writer for The New York Times and other prominent publications, a mental health advocate, and the author of 'Pathological: The True Story of Six Misdiagnoses.'

Her singular approach combines platform-specific strategies with professional and personal growth, enabling her clients and members to produce their best work, have a platform, and earn the income they deserve doing work they love.
Substack strategist Sarah wearing a grey dress and smiling